Privacy Policy

ActiveAI Lab Ltd – Privacy Policy

Last updated: 17 February 2026

1. Who We Are

ActiveAI Lab Ltd (“we”, “us”, “our”) is a company registered in England and Wales.

We provide AI consulting, automation services, marketing systems, software integrations, directories, and digital platforms.

This Privacy Policy explains how we collect, use, and protect personal data when you:

- visit our website

- contact us

- purchase services

- use our platforms or directories

- interact with our systems or automations

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. What Data We Collect

We may collect the following categories of personal data:

Contact information

- name

- email address

- phone number

- company name

- job title

Technical information

- IP address

- browser type

- device information

- cookies and analytics data

Business data

- information submitted via forms

- project information

- CRM data supplied by clients

- directory listing information

Communication data

- emails

- messages

- call recordings (where disclosed)

- chatbot or AI assistant interactions

We do not intentionally collect sensitive personal data unless required for a specific service and agreed in advance.

3. How We Use Your Data

We process personal data for the following lawful purposes:

- responding to enquiries

- delivering contracted services

- managing projects and accounts

- providing platform access

- improving our website and systems

- marketing communications (where consent applies)

- legal and compliance obligations

Where AI tools are used, they process data solely to deliver the requested service.

4. AI and Automated Processing

ActiveAI Lab Ltd uses AI technologies to support:

- content generation

- automation workflows

- marketing systems

- chat or voice assistants

- data analysis

AI outputs may involve automated processing of submitted information.

We implement safeguards to minimise risks, but users should avoid submitting confidential or sensitive information unless contractually required.

5. Sharing Your Data

We may share personal data with trusted service providers, including:

- CRM and automation platforms

- hosting providers

- analytics providers

- payment processors

- communication platforms

- AI and software providers

These providers only process data on our instructions and under appropriate data protection safeguards.

We never sell personal data.

6. International Transfers

Some of our technology providers operate outside the UK.

Where data is transferred internationally, we ensure appropriate safeguards such as:

- adequacy decisions

- standard contractual clauses

- secure processing agreements

7. Data Retention

We retain personal data only as long as necessary for:

- service delivery

- contractual obligations

- legal compliance

- legitimate business interests

We periodically review stored data and delete or anonymise it where appropriate.

8. Your Rights

Under UK GDPR, you have the right to:

- access your personal data

- request correction of inaccurate data

- request deletion of your data

- restrict or object to processing

- request data portability

- withdraw consent where applicable

Requests can be sent to the contact details below.

9. Cookies and Tracking

Our website uses cookies and similar technologies to:

- analyse website usage

- improve performance

- support marketing analytics

You can control cookie settings through your browser.

A separate Cookie Policy may be provided where required.

10. Security

We take reasonable technical and organisational measures to protect personal data, including:

- secure hosting environments

- restricted system access

- encrypted communications where appropriate

- supplier security assessments

No system can be guaranteed completely secure, but we aim to minimise risks.

11. Third-Party Links

Our website or platforms may contain links to third-party sites.

We are not responsible for their privacy practices and recommend reviewing their policies separately.

12. Updates to This Policy

We may update this Privacy Policy periodically.

The latest version will always appear on our website with the updated date.

13. Contact and Data Requests

For privacy enquiries or data requests, contact:

ActiveAI Lab Ltd
3rd Floor, 86-90 Paul Street, London, EC2A 4NE
Email: [email protected]
Website: activeailab.com